Australia’s most significant industry event for AV and Systems Integration professionals, Integrate will be hosted in Melbourne in August.

The conference and exhibition is partnering with InfoComm International and CEDIA to attract over 5,000 industry players. Australian companies like CombiTel, which specialise in IPTV and digital signage solutions will exhibit and use their presence to meet with buyers and distributors and showcase their latest technology. CombiTel MD Eugene Razbash said, “the CombiTel Group exhibited last year and it was a very successful show for us. We are very excited about taking part in the exhibition in our home city of Melbourne.”

“CombiTel will showcasing our latest in enterprise IPTV and digital signage solutions in addition to our latest release of the Australian developed Omniscreen pilot software,” Razbash said.

Digital signage will be a key theme at this year’s show with research revealing that it leads to strong customer engagement in commercial environments and accelerates communication and productivity in closed environments such as health care and education.

The digital signage market grew by 12.1 per cent in 2014 and is forecast to be worth $133 million by 2020, as businesses across vertical industries increasingly recognise the benefits of integrating digital signage with business operations.

“We have seen tremendous growth in the market with new clients emerging from multiple industries including recent client wins across aged care, hospitals, enterprises and hospitality operators,” Razbash added.

The opening day of the conference will feature the ‘Digital Screens and Signage Stream’ seminar series which will feature a number of technology providers and end users including Telstra which will outline how the company is harnessing the power of digital signage and AV systems in its stores to create more engaging connections with customers. This stream will also cover topics such as how technology is connecting consumers to brands, the evolution of digital signage and the multi-channel approach in digital screen design.

Integrate Event Manager Soren Norgaard said the Integrate Speaker Series would bring together some of the AV industry’s leading experts to share information and knowledge. “The digital signage industry is rapidly changing as businesses begin to see the many ways in which fully integrated AV solutions can enhance the customer experience and ultimately lead to stronger customer engagement,” Norgaard said.

Further sessions at this year’s Integrate will focus on digital screens and signage, unified communication and collaboration and smart building technology. Leading companies will host sessions to discuss how they are using the latest in AV technology to integrate with business processes to create more efficient operations.

Integrate 2015 will be held at Melbourne Convention & Exhibition Centre from August 25 to August 27.